We knew Lucien’s winning poster design for the city of Antwerp back in 1934, from the replica hanging in our friends’ living room; picturing Antwerp as a harbor- and art city; consisting of a hand, a ship and the cathedral. A city we proudly call our own. This is the type of poster design that’s rare to come by these days. Check out how he builds up his image in different layers:
Being only 19 when he created the Antwerp poster, he was set for a bright future as a graphic artist but never claimed to be one. He saw himself as a hardworking craftsman, never out of work and never left home without his sketchbook. De Roeck became a teacher at the typographic studio of the ISAD and worked as a designer/illustrator for several newspapers and magazines. He also won the design contest for the official Brussels Expo ’58 emblem and poster. Lucien De Roeck never believed in the combination of photography and text in modern advertising till the day he died in 2002. We can’t completely blame him.