WIN: H&M Studio AW16

When I visit the high street, H&M is one of the few on my list. I’m always looking forward to their capsule collections, especially the Studio collection they present during Paris Fashion Week. This season female empowering silhouettes and romantic folklore shapes are all the rage. A collection full of statement pieces, floor sweeping gowns,… More

H&M Studio AW15

Every time H&M launches another capsule collection or collab, I feel like a kid on Christmas Eve. You know you’ll get good value for your money, both style and quality wise. So when I got the chance to shoot some pieces from their H&M Studio AW15 collection shown in Paris this Spring, I enthusiastically paired… More

The skirt!

On Thursday the 16th of April the new H&M Conscious Exclusive collection will hit selected H&M stores! Thinking about buying that mesmerizing skirt? I got the chance to test it for you on the streets of Antwerp. Honestly? I felt like a queen. There’s nothing more fruitful for your self-esteem and your elegance than wearing a… More

What to wear to a wedding: H&M Conscious Exclusive

H&M dropped it’s new Conscious Exclusive collection today. My jaw dropped seconds later. Every year this collection of bio and recycled materials sets the sight high. And as our hunt for the perfect wedding outfit continuous, these pieces come in at the top of the ranking! Olivia Wilde is the face of the season and… More

H&M Studio Spring 2015

As much as we all like the next best designer brand, we sadly don’t have the money to back us up on all those investments. That’s why I’m a fan of high street brands investing into their version of a catwalk collection. H&M has been doing just that with their Studio collection for the last… More

Packing for Paris!

Tomorrow night I’ll be packing my bags for Paris. I’m the proud PR rep for Etam over here in Belgium and will be attending the Etam Live Show on Tuesday with some of the coolest Belgian press peeps I know! We will be meeting up with sweet and ever so beautiful miss Natalia Vodianova for… More

Eddy Anemian for H&M Design Award shoot on www.yayzine.com

YAY interview: Eddy Anemian for H&M

Sometimes, something has “YOU” written all over it! For me that was the case with Eddy Anemian for H&M. When I saw his winning collection for the H&M Designer Award last year, all I could think of was: I need this in my life and closet! I already gave you a little preview of my favorite skirt and today I… More

Eddy Anemian for H&M Design Award shoot on www.yayzine.com

Eddy Anemian for H&M: a preview!

For the last couple of years, H&M has me longing for their H&M Designer Award collection time and time again! As I’m looking forward to wearing my Minju Kim items from last year when the temperatures drop, I’m also happy to announce I’ve been playing around with the new Eddy Anemian collection, hitting stores the 23rd of October. If all… More