When we talk about the dark side of fashion, most people think about the whole manufacturing and distribution process. Yes there’s a very dark thing going on there, but for me there’s another gloomy element.
The loss of imagination. And I don’t mean on the designer’s side, but within the fashion community. Those who should make things bubble, those who should set the bar, they all look the same, except during Fashion Weeks that is. Fashion has lost it’s spark and became more of a general style, something you copy. I must admit that it’s seductive, wearing something you know people will love and get praised for it, but when has fashion become something for the masses, about the number of likes, instead of the individual? I miss an element of drama, of the borderline theatrical, of personality. That’s why we took things into a darker shade of lace for this shoot. Adding elements on top of each other, reminiscing about eras from the past.
When growing older I want to evolve into a more eccentric version of myself, because you start to feel free again, you get to know yourself better and you don’t give a shit about what others find beautiful. Set yourself free. Wearing hats will be a big part of that for me I’m sure.
This is a warm call to action to be yourself, not what others expect you to be. In life and fashion.
Wearing a vintage hat that I painted black and a River Island lace dress.