10 fashion brands to follow on Instagram

I love following brands on instagram. It’s the perfect way to stay updated on what they’re doing and to keep them “top of mind”, or should it be “top of feed”? Here are 10 of my favorite fashion brands to follow on instagram. I hope you have as much fun discovering them as I did:

Elleryland instagram yayzine.com


ELLERY’s fast tracking from the one to watch to the one everybody wants”

Ellery is one of the many upcoming Australian labels standing out in the crowd. Follow their instagram to see some of their cutting edge and tailored designs.

Nanushka instagram yayzine.com


I already introduced you to Nanushka in an earlier post on Yayzine. Make sure to follow this Hungarian brand to stay updated on the inspirations and travels of designer Sandra Sandor. It’s like scrolling through her seasonal moodboard. Instagram at it’s best!

Toni_maticevski instagram yayzine.com


Another Australian fashion brand to watch. Toni Maticevski brings old worldly drama back into the female silhouet. Even draped on the ground these gowns breath volume and curve. Follow for the ultimate female elegance.

josh_goot instagram yayzine.com


And yet another Aussie at the fashion top! Follow Josh Goot for clean, graphic and color injected modernist fashion.

lebrahcofficial instagram yayzine.com


A 100% Belgium brand, with a focus on strict geometrical principals. Lebrahc, which is backwards for Charbel, the name of the designer, follows it’s own path with an eye for quality fabrics and timeless design with graphic color details.

Cameo_the_label instagram yayzine.com


Yes, I finally admit I have a thing for Australian brands. And they seem to know their way around instagram. Cameo loves to experiment with new styles and introduces you to your future taste in fashion. Quite the interesting experience.

Reformation instagram yayzine.com


Based in an old LA bakery, Reformation makes killer clothes that don’t kill the environment. One of their secret to sustainability? Using these 3 kind of fabrics to make only what they really want to wear: 1) new bad ass sustainable materials 2) repurposed vintage clothing and 3) rescued deadstock fabric
from fashion houses that over-ordered.

Ashistudio instagram yayzine.com


A brand from an unexpected corner of the world: Beirut, Lebanon. I could not describe this couture collection better than Ashi himself: a classic update for the greatest codes of fashion. Ashi Studio, for those glamorous nights on instagram.

Carinwesterofficial instagram yayzine.com


Paulien just told me on twitter she thinks Carin Wester is something right up my ally. Well what do you know! I’ve known them for quite some time, owned one of their beautiful knits ages ago, and here they are in my favorite instagram fashion list. A Swedish brand with quite some years in their brand book. A beautiful woman herself, that Carin, and the best combo of Scandinavian minimalism with an edgy twist.

philosophyofficial instagram yayzine.com


Philosophy By Alberta Feretti recently got a new creative director: Lorenzo Serafini. They started sharing their inspiration and muses on instagram. Make sure to keep an eye on this more affordable little sister of Alberta Feretti.

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